Recruiting and Advertising Spotlight: Goals, Strategies, and the Power of Referrals

In today’s competitive job market, attracting and retaining top talent is more important than ever. As we are almost one quarter into the year, our recruiting goals are clear: we aim to retain our current drivers and hire at least two new drivers per week. Expanding our fleet benefits not just our business, but everyone involved, creating a stronger and more reliable team. But recruiting isn’t just about placing ads—it’s about building relationships, creating an environment where drivers want to stay, and empowering our current team to be our best recruiters.

Recruiting Goals for This Year

One of our main objectives for the year is to retain our talented team while also expanding our fleet. We are aiming to hire two new drivers each week. Our recruiting team has grown, and having more eyes on potential applicants, we have had back-to-back successful weeks and have multiple drivers in orientation lined up. Our team is working hard to achieve these goals.

However, simply growing in numbers isn’t enough—we need to ensure that our drivers are satisfied, engaged, and committed to their roles. By retaining our experienced team members and recruiting new drivers, we can achieve long-term growth that benefits everyone in the company.

Advertising Efforts: Where and How We Are Looking for Talent

To meet our recruiting goals, we are actively advertising in a range of locations, casting a wide net for qualified drivers. Our efforts span several states, reaching talent in areas where there is volume of freight and where we need it most. Here are the regions where we are currently focusing our recruitment efforts:

Flexible Schedules: Catering to the Needs of Our Drivers

One of the key factors in attracting top talent is offering a variety of schedules to meet drivers’ needs and preferences. We understand that flexibility is essential to many drivers, so we offer the following schedule options:

• 4/4 Schedule: Drivers work for four days and have four days off, providing a balance between work and personal time.
• 5 ½ Days Schedule: A slightly longer work schedule, but still offering a good work-life balance for those looking to maximize their time on the road.
• Extended 14-Day & 21-Day Tours: A great options for those who prefer to work for longer stretches and earn more.
• Team Drivers: Pairing up with another driver to share the workload and increase earning potential.
• Lease Purchase Program: For those looking to own their own truck, start their own business, and work with greater independence.

Referrals – Why Your Efforts Matter:

Last year, we spent a little over $165,000 on advertising dollars. While traditional advertising is our leading recruitment strategy, we’ve discovered referrals are much more effective and cost-efficient. Instead of spending large sums on recruitment agencies, we prefer to reward our current drivers for bringing in candidates. Not only does this approach save us money, but it also brings in more reliable and committed drivers. We believe that our drivers make excellent recruiters and we want to reward you for your efforts.

Your past contributions in referring drivers have been a great driving force in growing our fleet. Driver testimonials have proven more effective than traditional advertisements because they bring a personal touch. Your recommendations and experiences resonate more deeply with potential drivers than a generic job ad ever could.

Note – When you refer a potential candidate to us, it is not a reflection of you as a driver. We conduct an extensive interview process to determine if your driver lead is a good fit for our company. All leads are good leads.

Conclusion:

For 2025, our recruiting and advertising efforts are focused on expanding our fleet, retaining drivers, and utilizing the power of referrals to build a strong, reliable team. Through strategic advertising in key regions and offering flexible schedules, we are attracting top talent. However, you have the opportunity to be the driving force to our growth and earn big rewards. Your referrals and testimonials help us find the best candidates and build a successful team. We are grateful for your ongoing efforts, and we look forward to another successful year together.