Our company culture is shaped by values, traditions, behaviors, and results—but it’s also defined by great character. The way we treat one another, communicate, and hold ourselves accountable directly affects not only the quality of our work but also the strength and success of our entire team.
At the core of a strong culture is a shared commitment to growth and high standards. One way we assess our culture is by how much time we spend coaching on character, addressing issues like unprofessionalism and underperformance. Toxic traits aren’t ignored; they’re identified and addressed because they impact everything.
Identifying the Red Flags
People with great character make better decisions, overcome more obstacles, and consistently deliver better results. Toxic character traits, on the other hand, create unnecessary friction, break trust, and drain morale. Even one person operating with a toxic mindset can impact the entire operation, slowing down progress, damaging relationships, and compromising safety. These are the attitudes and behaviors we refuse to normalize:
- Resentment & Contempt – These attitudes poison relationships and block growth. They foster division instead of unity.
- Anger & Aggression – There’s no room for intimidation or volatility in a professional setting.
- Selfishness & Narcissism – Trucking requires teamwork and mutual respect. An “all about me” mindset undermines collaboration.
- Dishonesty & Duplicity – Integrity is non-negotiable. Anything less puts our reputation and our relationships at risk.
Striving for Something Better
We actively promote and reward the traits that strengthen both individuals and the team. These aren’t just preferences—they’re the foundation of who we are:
- Gratitude & Support – Appreciating each other and offering help when needed builds a foundation of trust.
- Grace & Assertiveness – We aim to be kind, confident, and direct when necessary.
- Care & Humility – We look out for one another and always stay open to learning and feedback.
- Transparency & Forthcomingness – Being honest and clear in communication avoids misunderstandings and builds respect.
These values shape how we work and how we win—together.
Growth Is Always on the Table
No one is expected to be perfect, but everyone is expected to grow. We believe in coaching and investing in our people. That said, growth must be paired with accountability. If toxic behaviors go unaddressed, they become a liability to the team, and that’s something we can’t afford. We’re building more than a business—we’re building a workplace people are proud to be part of. That means living our values daily—not just in what we do, but in how we do it. Let’s continue raising the standard and grow and improve together.