Balancing Recruitment and Retention
It’s no secret that the demand for skilled truck drivers is on the rise. As a result, it has become increasingly difficult to recruit new talent and retain existing drivers.
To stay competitive with other trucking companies in recruiting, Marvin Keller spends around $7,000 per month on job advertising sites to attract top talent. However, finding new candidates isn’t the only goal – we also prioritize retaining them. Our goal is to ensure that all new drivers joining the team have the tools and resources needed to succeed and grow within the company.
Importance of Referrals
Beyond job sites, there are many other ways to attract quality candidates, improve retention, and manage recruitment costs. Referral programs are often the most effective recruiting channel in this regard. Here’s why:
- Improved retention rates: Employee referrals lead to higher job satisfaction and retention rates, saving the company time and money on recruitment.
- Better cultural fit: Current employees are more likely to refer candidates who will fit in well with the company culture.
- Cost-effective: Instead of spending money on job postings, we would rather rely on current employees to refer qualified candidates and reward them for it.
Tips on Referring
To find new driving talent, word-of-mouth is the most effective. To refer someone to Marvin Keller, we suggest getting to know them personally, explaining your work experiences, and directing them to the company website and social media to get a sense of our culture. Once you’ve done this, encourage them to apply using your name as a reference.
Please inform us if you want any materials to be handed out to potential candidates, such as business cards, flyers, and so on. We will be happy to provide them to you.
For your referrals, Marvin Keller has a referral campaign to recognize and reward you for referring potential candidates. Here is MK’s current referral campaign.