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2025: The Year We Make a Profit – Are You In or Out? Part 1

Let me ask you a question: Would you keep working if you didn’t make a profit? Let’s say you have to commute a good distance to work, so you take into consideration the cost of your transportation, the gas costs to run your vehicle, the costs of child care while you’re gone, etc. Say you’ve had medical issues and have medical bills piling up, or your house needs maintenance, a new roof, furnace, etc. What would you do? You would either find ways to cut some of your costs, or you would find ways to earn extra money to cover those costs. Ideally, you’d do both. And when things are going well, you put aside some money to save for when things go south. How we run our personal lives is a lot like how businesses run. They have to find ways to cut costs while increasing revenue. It’s been a trying few years for the trucking industry, but the market is coming back, and it’s time for Marvin Keller to start making money again. Here’s how we’re going to do it.

  1. Equipment Costs
    • Reducing truck idle, including utilizing idle-free systems. This can be accomplished with improved equipment and driver training. MK is always looking for the newest technologies and late-model trucks. Every generation of new trucks comes with new features that increase fuel efficiency. Fuel is the single greatest expenditure MK has, so the smallest improvements account for major savings.
  2. Operational Improvements
    • Increasing customer rates. For the first time in years, customers are amenable to increased rates. While we’re not looking at doubling rates or anything unreasonable, if we’re able to increase 5 lanes we run 5 times a week by only $50, that accounts for a significant amount over time.
    • Working on connecting lanes and being strategic about new lanes. Deadhead is a revenue killer; finding ways to get paid to move to our next customer pickup is key to increasing our rate/mile. If we can’t increase lane rates enough to make up for deadhead, we can work on finding connecting loads to each customer pickup to bridge that gap.
    • Working with customers to gain drop/hook privileges. Sitting is another way to lose money, and it gives us another opportunity to come up with solutions to improve velocity. By working with existing customers to acquire drop/hook lanes and finding new customers who appreciate our ability to leave drop trailers at their sites, we’re keeping trucks moving, earning more money for the company and more money for you! It’s important to note that just like live-load and unload facilities, drop facilities have expectations of our drivers and our equipment. Always read facility notes in your Drive App or load remarks to ensure you are complying with all safety regulations and common courtesy when dropping and hooking. We have lost drop privileges at some facilities due to driver non-compliance, which affects not just you, but the whole team.

These changes are going to happen; we have to push hard to make improvements and be profitable to move the company forward and there’s no better time than the present. We look forward to everyone embracing these changes for the better and reaping the rewards of that effort. Next week: Truck utilization.

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Driver Notice: New Fuel Cards

We’re transitioning our fuel card provider from Comdata to EFS/WEX. Read the important updates & features of the new provider below. If you have any questions, please reach out to your DM.

Changing Fuel Cards to EFS/WEX

  • There is a WEX CardControl app so drivers can find fuel locations and prices along your route
  • Weight and Pay with ease at Cat Scale locations
  • Drivers will receive their new fuel cards and EFS Money Code checks in the upcoming weeks
  • No change in the process at the pump except a different card
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Driver Notice: New Drop Lot Richburg, SC

We have a new parking/drop lot set up to replace the drop lots in Charlotte, NC. 

  • The lot has a trailer repair shop that can help do minor repairs if needed. 
  • We have 8 parking spots.
  • This will avoid the congested lots in Charlotte and the risk of being fined or towed. 
  • This lot has 2 gates, and both locks have the same combination – 6196.
  • Drivers need to close the locks and mix up the combination when they lock the gate.
  • Our designated parking area is in the red square below.
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Top Producers of 2025 – Q2

Each quarter, the Producer Badge is awarded to drivers who are in the Top 10% of the fleet in who exceed the quarterly productivity goals. This badge symbolizes the driver’s hard work and success within Marvin Keller.

Congratulations to the following drivers who earned the Producer Badge for 2025 – Quarter 1!!

Owner Operators – Top 10% Total Revenue for the Quarter

  • Junrey Montejo & Daniel Nunez Team
  • Shoemaker Team
  • Miller Team
  • Terry Hodge
  • Johnathon Neumann

Company Drivers, OTR – Top 10% Fleet in Total Miles

  • Branham Team – 45,564
  • Richard Merrill – 39,934
  • Bruchman Team – 39,551
  • Allen Fitzgerald – 35,207
  • Orville Merrill – 33,915

Company Drivers, 4 On/4 Off – Top 10% Fleet in Total Miles

  • Franklin Rojas – 23,059
  • Brian Doughty – 22,122
  • Christian Johnson – 21,584
  • Jefrey Efird – 21,581
  • Deb Coleman – 21,424
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The 10-Minute Habit That Says Everything About You

We know you’ve heard us discuss pre and post-trip inspections before, likely more than once. But hear us out. This isn’t just about checklists, rules, or company policy. It’s about what kind of driver you are when no one’s looking. That quick walk around and careful look under the hood says you take pride in your work and says you’re a pro. A solid pre and post-trip routine doesn’t just protect the equipment, it protects you.

Here’s what a few extra minutes buys you:

Healthier Equipment

The truck you inspect today is the one that’ll run better tomorrow. Spotting a small issue early, such as a worn belt, low tire pressure, or loose wiring, can be the difference between a quick fix or a full-blown repair miles from home. When you take care of your equipment, it returns the favor.

 Fewer Over-the-Road Breakdowns

There’s never a good time to break down, but there is a better way to prevent it. Catching issues before you leave the lot means fewer surprises on the road, less downtime, less frustration, and more control.

DOT Compliance & Fewer Violations

Proper inspections help avoid CSA (Compliance, Safety, Accountability) points by catching violations before roadside inspectors do. It also helps prevent costly fines and keeps our reputation solid.

Your Safety

No load, no deadline, no shortcut is worth risking your safety. A complete inspection can reveal hazards before they become emergencies. It keeps you and the others on the road safe. That’s something no one should take lightly.

Bottom line?

Pre & post-trip inspections may be routine, but they speaks volumes. We don’t just talk about them because it’s policy. We talk about them because they’re one of the strongest habits of a safe, reliable, top-tier driver. And that’s what we strive for every day.

You matter to this company, and your safety matters even more. That’s why we’ll never stop reminding you to take those 10 minutes for yourself and everyone counting on you to make it home safely.

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Does Your Job Depend on Good Customer Service and Performance?

Customers are the lifeblood of any business. They are the reason we all have jobs and they require and deserve our full attention and efforts. The key to stability in any company, but especially in the trucking industry, is customer diversity. The saying “don’t put all your eggs in one basket” is fitting here.  If the bulk of your operations rely on one or two large customers, losing one can cripple a company. We’ve seen this happen to other carriers. That’s why we must focus on not just gaining customers, but keeping them by providing excellent customer care.

Customer service entails helping customers by providing the information they need and want when they need it and troubleshooting any issues with products or services. Customer care goes beyond this by ensuring customer issues are resolved while supporting their emotional needs and giving them a sense of connection and positivity with the company. Customer care is the responsibility of everyone in the company, not just the customer service representatives. Here are a few reasons why providing excellent customer care is so important.

Improves Brand Reputation – think about it, how often do you write reviews for products or services you’ve used? When you do, are you more likely to write a review when you’ve had a bad experience or a good experience? In general, more people are eager to leave negative reviews than positive ones because negative experiences generate more emotion and you want to express that in a way you know how. But when things go well, you just expect that’s how a transaction should go and leave it alone. Only when a product or service is exceptional do most people leave a glowing review, but those are the ones that stand out and lead to good Brand Reputation and loyalty. Your demeanor and efficiency in resolving problems helps build trust and your reputation. Build an experience that sets you apart from other providers. Having a good reputation also helps you attract new customers.

Strengthens Customer Trust – it’s the companies that go above and beyond that build trust. When you’re treated like your opinions matter and are given the time to explain any issues, that’s when you are more willing to trust the company and patronize them again.

Reduces Company Abandonment – how often do you look at reviews before choosing a product or service company? Most people take negative reviews seriously and providing a good overall customer experience reduces the amount of people who will disregard your company when making purchase decisions. Learn how to appreciate and handle negative feedback, respond in a constructive way, apologizing and providing solutions to prevent issues in the future. Customers will drop companies that provide negative experiences and studies show it doesn’t take too many of those experiences before they look for another provider.

How to Implement Good Customer Care:

  • Make customer satisfaction a part of the company culture and ensure employees are trained to provide great service.
  • Monitor your customers (our customers send metrics related to on-time pu/del., etc); use this information to pinpoint areas to improve.
  • Anticipate customers’ needs and implement proactive problem solving. It’s always better to fix a problem before it becomes a major issue. And it’s always better to notice it and work toward resolution before the customer does.
  • Reward customer loyalty. In our case, it would be helping them out with expedited or last-minute requests to help them service their vendors/customers.
  • Personalize the relationship. Get to know your customers individually, learn how they want to do business and tailor your customer care to their needs and preferences. Some are more hands-on and want more personal interaction, and others prefer more efficient and brief interactions.

While we in the office handle most of the direct customer contact, as drivers, you are the face of the company every time you make a pickup or delivery. You can provide great customer care by embodying MK’s core values. Maintain a helpful nature while exhibiting friendliness, empathy, and a willingness to help whenever needed. We frequently get calls and emails from shippers and receivers complimenting our drivers on their helpful demeanor and friendliness and we are always proud to receive those messages. Please remember that a great attitude and hard work for our customers is what keeps us in business and if you encounter issues, reach out to the office team to help resolve them.

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Embracing Conflict is Good, and Here’s Why

Think back to a place you’ve worked where everyone got along and everyone agreed about how everything should be done. Of course, you won’t be able to come up with any such place as it doesn’t exist. Even the most high-functioning and affable teams experience conflict, and that conflict is necessary for growth and improvement. When team members keep concerns, ideas, and issues to themselves, the workplace becomes stagnant. Companies benefit from having team members with a diverse set of skills who can think independently and bring different viewpoints to the table; it helps disrupt groupthink and foster creativity, allowing for better problem-solving capabilities.

Effective conflict resolution results in building trust, promoting open communication, and reaching compromise. The goal is to improve work processes in a way that results in solutions that are advantageous for all parties. Here are some guidelines for using conflict to your team’s advantage.

Always make constructive conflict the goal, as opposed to destructive conflict.

Constructive conflict involves a focus on mutual understanding and solutions. It aims to build understanding through open and honest communication and a resolving of disagreements through mutually beneficial outcomes. It is solutions-oriented and focuses on facts and resolutions. When everyone feels that their ideas have been considered and addressed, it results in a win-win situation. This takes flexibility and creativity, requiring each team member to put the needs of the team above their own, which is not always easy.

Destructive conflict is characterized by personal attacks, frustration, a lack of open communication and a focus on “winning” instead of bettering the team. Results of destructive conflict can include anger, bitterness, or lingering resentment.

When you embrace constructive conflict instead of avoiding conflict altogether, you make more balanced and informed decisions and encourage idea generation and innovative thinking. Being able to see a problem from different angles helps to generate unique solutions to problems.

Open Communication Builds Trust

Trust among team members is built when they are transparent and there is an open forum for the sharing of ideas and opinions. This involves having a mutual respect for the skills of others, a focus on the merits of their ideas and an acknowledgement and appreciation for each team member’s contributions. Open communication requires using specific, detailed language as opposed to vague language or generalizations. Brainstorming, collaboration, and finding a common ground/goal all result in positive growth.

Being a fairly “solo” profession, truck driving doesn’t always include frequent team interactions, but you are part of a team in the sense that you are relying on others in the organization to do their jobs so you can do yours. When your job relies on others, conflicts do arise, even when you’re not directly interacting. Further, you must interact with your driver managers, maintenance personnel and others. This is why it’s so important for team leaders to stress an open work environment for the flow of ideas. Silent resentment helps no one and leads to decreased team performance.

Always remember that MK is here to succeed and in order to do that, all members of a team must be able to work toward that common goal. With that in mind, if you are ever in a situation you feel needs addressed, please reach out to your Driver Manager or Supervisor. We are here to help resolve problems and improve.

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Are You a Hard Worker or a Lazy Employee?

If you want to know the secret to success, here it is: hard work and self-discipline. If it was easy to succeed, everyone would do it. Contrary to what some may think, people don’t become successful by accident. You don’t have a great career by chance, or a stroke of good luck or even an innate ability. While having good luck and talent may help, they are the exception, not the rule. Here we will go over some of the ways you can create and build upon a culture of hard work that will have an impact on your professional life as well as your personal life.

Why Hard Work Matters:

It builds discipline and focus. Self-discipline can be defined as having control over your emotions and behavior, but it also includes control over your impulses, energy, time, and health. This is not something you gain overnight; it takes practice. You have to make self-discipline a habit. Set goals, make a plan, repeat.

It creates opportunities. Working hard toward your future success means we must focus on long-term fulfillment of our goals. This means we’ll often have to forgo the instant gratification that has become so commonplace in today’s world. When you build a reputation as a hard, disciplined worker, you open yourself up to new possibilities as your employer will see your potential.

If you’re not the kind of person who is inherently motivated, it’s ok. Most people have to learn how to be disciplined workers. Here are some ways to make small changes to increase your productivity without being overwhelmed. Making the effort now will almost assuredly bring later success.

  • Create a plan. Know what goals you want to achieve and figure out how to achieve them, then stick to that plan. We’re going to fail at things; it’s in our nature. Thomas Edison said, “I have not failed. I’ve just found 10,000 ways that won’t work.” Persistence is the key to success.
  • Identify the areas where you struggle: Are you someone who has trouble finishing what you start? Do you talk yourself out of making changes for fear of failure or difficulty? Figure out what is holding you back and figure out a plan to overcome those challenges.
  • Write things down and set reminders. How many times have you known that you had something you were supposed to do and you don’t remember it so you just do nothing instead? When you’re starting a new routine, it’s not yet a habit; being organized can help you from getting distracted.
  • Set small, achievable goals: Small, regular wins will help keep you motivated and those successes will gradually build to something greater.
  • Learn from failures and setbacks. See the opportunity in failure, find a different way forward, and try again.
  • Find a support network. There are always people out there who can help you: your coworkers, friends, mentors. Find someone who has achieved what you strive to and pick their brain.

Now that we’ve explored the potential of hard work and discipline and how to achieve it, let’s briefly explore the antithesis to success: laziness. Laziness at work can manifest in the following ways.

Consistent Tardiness and Absenteeism – Frequently calling in sick or for other dubious reasons shows a lack of commitment to your work. It sends a message to your employer that being reliable is not important to you.

Lack of Proactivity and Initiative – This includes inaction or waiting to be told what to do instead of working to find solutions to problems. Adaptability and problem-solving puts you on a higher level.

Making Excuses and Shifting the Blame – Not accepting responsibility for failures and blaming coworkers or external factors.

Minimal Effort/Output and Avoidance of Additional Responsibilities – Poor quality of work, frequent mistakes, a lack of effort and performing at the “bare minimum.” Just getting by with no attempt to go above and beyond or help others to complete tasks. A chain is only as strong as its weakest link. Always remember that everyone else in the organization is pulled down if you don’t pull your weight.

Excessive Breaks and Wasted Time – Poor management skills and a lack of motivation can be a couple of reasons for this. Another could be a lack of regard for the well-being of your employer. Keep in mind that if the company isn’t doing well financially, they many not have a need for you.

Hard work and discipline are integral to your personal success as well as the success of the company. Your achievements help you build skills, self-confidence, and resilience. Hard workers have a greater sense of pride and personal responsibility and have greater potential for self-improvement. MK is always here to help you achieve your career goals.

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Dropping Trailers – GP in Shelbyville

We were informed that we are dropping trailers in the wrong location. Some of our trailers were dropped in their driveway, which only allowed space for one truck to enter or exit at a time. Please be mindful of where you drop trailers to avoid blocking access. GP has advised that if the lot is full, you should check with the jockey for instructions—trailers may need to be placed in alternate lots.

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Are You Unprofessional At Work?

I think most people have the general belief that they behave professionally in the workplace. After all, why would anyone consciously choose to behave poorly? Many people try to self-correct if they notice themselves doing something unprofessional. But people are often not aware of their own destructive behaviors. As they say, sunlight is the best disinfectant, so let’s shine a light on some of those traits and behaviors that are destructive and unprofessional in the workplace.

Anger/Abrasiveness

  • We all deal with frustrations at work sometimes; it’s unavoidable. What is avoidable is letting those frustrations and anger get out of control. Exhibiting poor emotional control harms your professional reputation and lowers team morale by making you difficult to work with. When stressful situations arise, take a break and calm down before reacting. Always react with your brain, not your emotions.
  • Anger on the road can be expressed as Road Rage and leads to incredibly dangerous situations that can result in major injury or death. There are unsafe, terrible drivers all over the road. One of the downsides of being a professional driver is being in the thick of it. Always resist the urge to retaliate or drive unsafely in turn.

Insubordination

  • This includes disobedience of orders from superiors and a refusal to do assigned tasks for no legitimate reason. It also includes ignoring safety rules and hours of service and compliance regulation. Ignoring calls from managers and then pleading ignorance is not acceptable.

Unreliability/Poor Work Ethic

  • This is perhaps one of the most obvious signs of a lack of professionalism. Showing up late shows poor time-management skills and a lack of respect for others’ time. Being on time and working hard is one of the most fundamental indications of professionalism.
  • Avoid taking shortcuts. Taking shortcuts in trucking can be a major safety issue. Always do thorough pre and post trips and ensure your rig is not a danger to you or anyone else on the road. Get out and look at shippers and receivers. Plan your trip in advance. An ounce of prevention is worth a pound of cure.

Bad Attitude/Negativity/Disrespect/Rudeness

  • Displaying these traits makes you seem combative and indicates to coworkers that you are not a team player. Never bully, mistreat, or threaten your coworkers or customers. Marvin Keller takes a hard red line with this behavior and it will not be tolerated.

Neglecting Personal Hygiene/Dressing Inappropriately

  • Let’s face it: no one takes seriously the person who wears dirty, torn clothes or smells like they haven’t showered in a week. It’s exudes a lack of respect for those around you as well as customers, shippers, receivers, and your employer.

Refusing to Take Responsibility

  • Professionals take responsibility for both successes and failures. When you don’t take responsibility you appear unwilling to learn and grow. Furthermore, attempting to transfer blame for mistakes to others diminishes your credibility. Everyone makes mistakes; professionals use them as a learning opportunity.

Dishonesty

  • Being honest and transparent is what builds trust. Even lying about small things or exaggerating a situation can affect your reputation and your employer and coworkers will be distrustful of you. Honesty is the only policy in a professional organization.

Highlighting and enforcing professional behavior within an organization begins with clearly-articulated expectations. On our website is the MK Employee Handbook where our expectations and requirements are laid out. The link is included below. Feel free to reach out to your manager with any questions or concerns.

https://www.marvinkeller.com/_files/ugd/df9308_4f419c03b8d94b589ac2317817258099.pdf