We’re proud to shine the spotlight on one of our latest customers, Krusteaz, a brand that has been bringing smiles to kitchens across America since 1932.
As a product line of Continental Mills, headquartered in Tukwila, Washington, Krusteaz is known for its high-quality dry bakery mixes. If you’ve browsed the baking aisle at your local grocery store, chances are you’ve seen (or baked with!) a Krusteaz product, from pancakes and muffins to cornbread and cookies.
The story began in 1932 when Rose Charters decided to tackle the challenge of making the perfect, easy-to-prepare pie crust. She called her product Krusteaz pie crust (cleverly combining “crust” and “ease”). Rose and her husband James started selling the mix to friends, neighbors, and local cafes. They quickly outgrew their home kitchen and soon opened the first manufacturing plant in Seattle.
In April, we were awarded dedicated lanes directly for Krusteaz. These lanes run out of Effingham and Hopkinsville to various locations in IL, GA, KY, and others. The transition has been smooth, and our team has appreciated the flexibility they offer and the ability to make adjustments when needed for pickup or delivery times.
Many of our drivers are already familiar with the Continental Mills site in Hopkinsville, and we’re thrilled to continue growing this relationship through expanded freight opportunities.