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Industry News

The Great Freight Comeback

The Great Freight Recession began in April 2022 and lasted for a full three years. We only began to see glimpses of a turnaround in the second semester of 2025. In that time, capacity cratered, rates collapsed, thousands of carriers filed for bankruptcy or left the market, insurance costs skyrocketed, and fuel and financing costs rose. We only began seeing the light at the end of the tunnel around the second semester of 2025. While we’ve already poured over the reasons for the freight recession ad nauseum, let’s go through some of the reasons for the current freight comeback.

We’re in the middle of a “perfect storm” of conditions that are driving up freight costs. Here are the major ones.

Government crackdown on illegal drivers on the roads:

  • The Trump Administration is making major headway clearing the roads of illegal aliens, non-compliant drivers, and those who can’t read or speak English by going after the states who are issuing those drivers’ licenses. States that haven’t been put on notice are already self-correcting, ie. OH has already revoked non-domiciled or visa-holders’ licenses or will not be renewing once they expire. This has had a two-fold effect of creating safer roadways while leaving more freight for remaining drivers.

Court cases:

  • A major recent court case (Montgomery vs. Caribe Transport II) has sent shock waves through the freight broker universe as the Supreme Court decision held that brokers are not immune to liability in cases of litigation regarding carrier fault in critical injuries, fatalities, cargo loss, etc. Put simply, brokers can be sued and held financially liable if they book with carriers that have less-than-stellar safety records. This signals an end to the days of risky, bottom-dollar load bookings as brokers will have to decide if booking with that cheap carrier with a conditional safety record, or with no record, is worth the savings. If carriers with poor safety records can’t book spot freight that will eventually push them out of the market, leaving more freight for reputable companies with good records, like Marvin Keller. The safety effects of this will ripple through the industry, creating safer roadways and potentially lowering insurance rates as good carriers are currently forced to subsidize the insurance of riskier carriers.

Iran conflict:

The closing of the Strait of Hormuz has had crippling effects on the oil, freight and logistics industries. Twenty percent of global oil travels through the strait and traffic slowed by 95% which forced ships to reroute, adding thousands of miles and close to two weeks of transit time to shipments. This has led to higher fuel costs, freight costs, and freight shortages. The higher costs are also putting smaller, less resilient carriers out of business. While we’re paying the fuel premium, that premium is being passed on to customers and brokers, and we’re also seeing increases in linehaul rates due to tightened capacity. Shippers are pulling inventory forward to protect against future shortages during this time of market uncertainty.

While the market will eventually correct itself, we are taking advantage of these changes now in order to make up for some of the losses of the past three years and to ensure a better financial position now before the next downturn. It’s harvest time; we just need to reap as much as we can while conditions are ripe for it.

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Announcement & Hot Topics

A Chain Is Only As Strong As Its Weakest Link

Do you remember being assigned group projects in school? There were really only two reactions to being assigned to a group to complete a project or a report.  “Great. Someone else can boost my grade,” or “Great..looks like I’ll be doing this entire project myself so my grade doesn’t suffer.” How you react to work groups with collaborative results provides insight into how strong you are as a link in the chain. While most of us may think that we are working for ourselves and that our performance can stand on its own, we are only a cog in the greater machinery of an organization. Our individual performance matters a great deal in contributing to the overall strength of the company. This is the idea of the Performance Principle. If you want to know if you are a strong link in the chain, ask yourself: “Does my performance meet or exceed standards and can I honestly defend my performance record?”  Individual performance impacts team performance. Low-performing individuals drag the entire team down. Here are the ways MK works to put the Performance Principle into action.

Setting Clear and Measurable Goals

Organizations need structure to perform well. Everyone must know the expectations for their job so they have focus and direction. Having clearly-stated objectives and measurable goals helps each team member know what they are striving for and also how to get there. This provides structure and helps ensure accountability, that way there is no guesswork regarding what is expected.

Fostering Open Communication

It’s imperative to create an environment where open, honest, and respectful communication is valued and welcomed. An open-door policy for feedback and a duty to act on that feedback is important for fostering trust and building relationships within the company. You are always encouraged to bring your questions of concerns to management if you have a suggestion to improve our processes. Nothing improves if we don’t know about it.

Creating an Environment of Continuous Learning

Change is inevitable. Those who are prepared for it and willing to adapt will come out ahead. MK moved to electronic logs way before the mandates and when those mandates came, we were already miles ahead of the competition. We must always be learning and adapting in order to stay ahead of the game. When individuals learn new skills and push themselves to excel, the team wins. Building resiliency and agility in the face of challenges is what will set MK up for future success.

Challenges to the Performance Principle

Unclear Expectations – You have probably heard the phrase “ignorance is no excuse” before, and it’s true.  Expectations are laid out at orientation and they are agreed upon. We don’t expect perfection, but we do expect a good-faith effort to perform at a high level.

Insufficient Feedback – It often happens that employees will let something fester until it becomes a major issue. We would rather address problem or concerns when they arise as opposed to letting something come to blows. We want to help if we can and are always open to your input.

In sum, always strive to be better, to be an asset, to be irreplaceable. If you don’t know how, ask. We want you to be high performers and are always ready to help you get there.

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Announcement & Hot Topics

New Drop Lot

We are excited to announce that beginning this week, we will be transitioning to a new drop lot located in Teutopolis, IL. Our current drop lot in Effingham will remain available through the end of March during this transition period.

Why This Change

This new location offers several benefits that will improve trailer condition, organization, and turnaround time:

  • A well-maintained and organized lot
  • Daily lot checks
  • On-site repairs and inspections
  • Trailer tires stocked at location

New Drop Lot Location

Trailers will now be parked at Dale’s Diesel in Teutopolis, IL. They have provided us access to their north lot for trailer parking. A map has been included to show the designated area for dropping trailers.

Address: 1608 W Main Street, Teutopolis, IL 62467 217-857-3196

Loaded trailers are to be dropped on the north side of the lot

Empty trailers are to be dropped on the south side of the lot

Dropping and Hooking Trailers

Dale’s Diesel will be using a cone system that we are required to follow to keep the lot organized.

  • Green cones will be placed in front of open parking spots.
  • When dropping a trailer, move the cone, back the trailer into the spot, and place the cone behind the trailer.
  • When pulling a trailer out, place a cone in the open spot after the trailer has been removed.
  • Please back trailers in carefully, keeping them aligned in a straight line with spacing of no more than 3 feet between trailers.

This facility is clean and organized, and it is important that we help keep it that way. DO NOT throw trash on the ground. All trash must be disposed of in the dumpster.

Checking Trailers in for Repair

When checking a trailer in for repair:

  • Go inside and provide the unit number and explain the issue.
  • You will be given a red tag to place on the trailer, marking it out of service.
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Announcement & Hot Topics

This Essential Practice Will Make You a Success in Trucking

It’s been said many times before, but it bears repeating: Trip planning is an absolutely essential practice to trucking success. Those who do not properly trip plan are not successful in this industry. Please read on to find out why it’s so important to your job and the continued success of the company.

Here’s how:

  • Give yourself extra time for delays: traffic, construction, weather, etc.
  • Spend at least 20-30 minutes on pre and post-trip inspections
  • Plan your trip ahead of time

Here’s why: Direct Costs

Problems related to a failure to trip plan are expensive. It’s easy to gloss over the costs of such delays and issues, but the costs of some of these problems can easily wipe out the entire profit on the load, or more. Here are some examples of just how much preventable issues can cost.

Preventable repairs:

Tires – catching a worn tire in a pre or post-trip inspection and repairing in a shop costs about $400. Getting a service call out to the truck when a tire blows is around $750.

Mud Flaps – these are easy to catch and fix early. In a shop, they’re about $75. On the road, they’re about $200.

Lights – $50 in a shop, $200 on the road

Trailer hole repairs – $100 in the shop, $250 on the road

Missed deliveries or pickups:

  • Late fees or overtime pay for crew to stay over to wait, sometimes close to the entire revenue for the load.
  • Downtime waiting to deliver or find a new load.
  • Missing next load leading to more money loss.

Shifted loads due to not ensuring proper load securement:

  • Reworks frequently cost thousands. Having to rework, restack, and shrink wrap a load often means we pay more to do the load than we actually make. If you’re not confident a load is properly secured or a shipper has loaded it in a manner that is likely to cause a load shift, let us know before leaving. We save time and money by not hauling a load that is not properly loaded or can’t be securely strapped.

4 On/4 Off drivers:

More and more drivers are sharing a truck with another. Keep in mind, when you get off schedule due to failure to properly load plan, it affects your partner’s schedule as well.

Additionally, planning your trips ahead of time and scheduling your fueling and breaks around Love’s fuel stops allows MK to take advantage of maximum savings.

Indirect Costs:

  • Taking excessive or unplanned breaks cuts into your velocity – how much time is spent on a load from start to finish. Velocity is a good indicator of trucking efficiency and it results in more revenue.
  • Truck idle when waiting for work ins if you’re late; burning fuel without making money.
  • Damaged customer relationships – customers that can’t rely on carriers to pick and deliver on time soon look for other companies with better service. We have lost customers in the past due to frequent service failures.

In addition to lowering costs, good trip planning can decrease or eliminate the following excuses for being late: “I forgot about the time change”, “I got stuck in traffic”, “The GPS took me the wrong direction..”

Good trip planning doesn’t happen overnight; it takes practice. If you are having trouble planning your trips or need help, reach out to your driver manager. If you have suggestions on how to make your trip planning easier, let us know. We are always here to help you be successful.

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Announcement & Hot Topics

New Permit Books 2026-2027

Attached you will find a copy of our updated permit book, which includes all of our current permits and insurance information. Make sure you have a hard copy in your truck.

2026 – 2027 Permit Book

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Cold Roads, Hot Rewards

Winter Miles means winter rewards. Help grow the MK family by referring qualified drivers during the toughest season of the year and earn serious bonuses while doing it!

Referral Rewards:

  • $100 Bonus: for every qualified driver application,

plus 500 MK Pro-Points

  • $2,000 Bonus: $850 paid out once seated, $575 at 3

months, $575 at 6 months

Grand Prize:

The winning team scores limited-edition MK apparel and a feature in our newsletter and social spotlight!

Campaign Ends: March 31, 2026

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Uncategorized

Cold Roads, Hot Rewards

Winter Miles means winter rewards. Help grow the MK family by referring qualified drivers during the toughest season of the year and earn serious bonuses while doing it!

Referral Rewards:

  • $100 Bonus: for every qualified driver application,

plus 500 MK Pro-Points

  • $2,000 Bonus: $850 paid out once seated, $575 at 3

months, $575 at 6 months

Grand Prize:

The winning team scores limited-edition MK apparel and a feature in our newsletter and social spotlight!

Campaign Ends: March 31, 2026

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MK Elites – Q4 2025

We would like to present the MK Elites for October to December 2025! Congratulations to the following drivers! Your dedication to prioritizing safety and upholding these high standards is deeply valued.

  • Dave Bruchman
  • Dan Schmitt
  • Daniel Nunez
  • Junrey Montejo

The Pro-Formance Scorecard is designed to evaluate your driving skills based on 12 different risk factors. Breaking down your performance into specific categories helps you identify the areas you need to improve. These factors are divided into these sub-categories: Safety, Compliance, and Performance, each rated out of 100. The goal is to score green in all three categories to achieve MK Elite Status!

A driver can earn 1,000 Pro-Points for each green score in Safety, Compliance, Performance, and MK Elite (green in all three categories). This means you can get up to 4,000 Pro-Points!

You can find the Safety Scorecard in the Resource Library.

Keep up the great work and strive to improve your driving performance! We’re here to help in any way we can!

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Top Producers of 2025 – Q4

Each quarter, the Producer Badge is awarded to drivers who are in the Top 10% of the fleet who exceed the quarterly productivity goals. This badge symbolizes the driver’s hard work and success within Marvin Keller.

Congratulations to the following drivers who earned the Producer Badge for 2025 – Quarter 4!!

Owner Operators – Top 10% Total Revenue for the Quarter
SHOEMAKER TEAM                      $94,998.77
MILLER TEAM                                 $93,507.70
JUNREY/DANIEL TEAM             $92,006.89
HODGE, TERRY                               $81,423.32
NEUMANN, JOHNATHON           $73,860.33
 
Company Drivers, OTR – Top 10% Fleet in Total Miles
BRANHAM TEAM                           43,028
MERRILL, RICHARD                      39,761
REAGAN TEAM                                38,746
BRUCHMAN TEAM                        37,049
FITZGERALD, ALLEN                   34,299
WILLIAMSON, ERIK                      33,713
 
Company Drivers, 4 On/4 Off – Top 10% Fleet in Total Miles
COLEMAN, DEBORA                      24,409
JOHNSON, CHRISTAIN                 24,326
WILSON, JERMAINE                     23,235
CLARK, DARIUS                               22,808
MONTGOMERY, JONATHAN     22,451
BRUBAKER, JEREMIAH               21,779
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Breakdown Procedures